Feb 25, 2015

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8 Top Tips For Developing An SEO Friendly Website Design

SEO-friendly-Web-Design-1

Making a beautiful and functional website isn’t enough today given the fact that over 90% of all internet
users find information online using search engines. If you want to reap the
full benefits of an online presence, investing in SEO (search engine optimization) is
inevitable.

SEO is a special form of online marketing that focuses on improving the visibility of websites
on search engines. When a website is optimized for search engines, it becomes
easily visible on search engine results when people are looking for information that can be found on the
site using Google, Yahoo, Bing among other search engines.

SEO is however easier said than done. This is precisely why it’s extremely hard for websites
to rank high on page one results of search engines like Google. Not anymore.
Below you will find top tips that will help you develop an SEO friendly website design for any type of website including WordPress blogs/sites.
Without wasting any more time, let’s get right into it.

1. Include the right keywords in your site content

SEO keywords flat illustration conceptThis is undoubtedly one of the most important tips to consider. Keywords are simply words which people type in search engines when they are looking for information. Keywords are
therefore the backbone of an SEO friendly site design. It is however important to note
that including keywords in your site isn’t enough.

You need to include the right keywords i.e. keywords people are likely to use when they are looking
for information that can be found in your website. There are very many keyword tools you can use
the most popular one being Google AdWords. You can use such tools to find the
right keywords (highly competitive keywords) for your site. Using such keywords
in your site’s content will ensure your site is SEO friendly.

2. Place your keywords appropriately

For a site to be successfully intergraded to search engines like Google, the site needs to state
clearly what each page is about. This is where keyword placement comes in
handy. Although having the right keywords is important, placing them
appropriately in the site content enhances the SEO benefits. To get the best results,
you shouldn’t place your keywords anywhere.

You should instead focus on placing the keywords on title tags, meta descriptions, website
slogans, H1, H2 and H3 tags, bullet points, internal links, URL’s, file/folder
names as well as title attributes on links. Focusing on these areas will offer
superior SEO results since search engines look at these areas first. It is however important to avoid overusing keywords (keyword stuffing)
as that has a negative impact on SEO.

3. Create high quality content

best-quality-graphicAlthough having the right keywords in your site is good for SEO, you shouldn’t do it at the expense
of quality. In fact, it’s better to have high quality content with no keywords
than have poor quality content which is rich in the right keywords. It’s important to note
that keywords drive search engine traffic to your site however, it’s the quality
of content that gives your repeat website visitors. You must therefore focus on creating high quality
content first before you consider including the right keywords.

4. Use search engine friendly navigation

This is another perfect tip for developing an SEO friendly website design. Search engine friendly navigation
simply refers to navigation that search engines can be able to follow. One of
the main reasons why websites rank poorly is because search engines are unable
to find them i.e. because of many site links being images instead of text.

It is therefore inevitable to make all links and buttons text-based for you to achieve the perfect SEO
friendly website design. You can use CSS3 instead of Photoshop since it
achieves the same results but offers more in terms of making a site more search
engine friendly. It’s also important to make your website responsive since many
people use mobile devices to surf the web.

5. Avoid frames 

Although frames are great web design tools, they aren’t good
for SEO friendly web design because they tend to interfere with the ability of
search engines to read as well as index content. One iFrame page displays many
URLs for a single page as every iFrame has a URL. When search engines crawl websites
with iFrames, they tend to associate the framed content with the webpage
containing the iFrames or the parent HTML. It is therefore advisable to avoid
frames if you are keen on getting the best SEO results.

6. Remember to optimize your website images

To develop the ultimate SEO friendly website design, you
must also remember to optimize your site images. Many people overlook the SEO
aspect of site images. This shouldn’t be the case. You need to ensure you label
your images using keywords. You also need to ensure the images load faster for
you to achieve a faster overall loading time which is great for SEO. You should also
try using smaller images because they load faster even when there is a slow
internet connection.

7. Incorporate social media

social-media-optimizationYour web design strategy must also incorporate social media if you are keen on optimizing your
site perfectly for search engines. Social media must be an important part of
your overall search engine optimization strategy since building
relationships/connections and interacting helps build brands enormously by
offering unmatched exposure and helping brands build a trusted community.
Social media is also perfect for link building (when people share your content)
which is one of the best SEO strategies. Site builders like WordPress have great social media tools you can incorporate to your site design.

8. Avoid flash at all costs 

This is another important tip to consider when you want a perfect SEO friendly web design. It’s
important to note that search engines have trouble reading flash. Flash is also
known to slow down the loading time for website pages which in turn results in
a high bounce rate. You should use flash only when it’s inevitable i.e. to make
a flash header otherwise avoid it at all costs.

Conclusion

In summary, the above information highlights the most important tips to consider when you want
to develop the perfect SEO friendly website design. Although there are many
other tips that can be considered for even better results, the above tips have
been tested and proven to offer superior results.

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